Setup checklist

Use this checklist to get InboxEagle fully configured. Each step takes only a few minutes and unlocks a new layer of deliverability visibility.

1. Add your brand and sending domain

   Go to the Dashboard and add your first brand. Then add the sending domain you use in your email’s “From” address (e.g. mail.example.com).

   Tip

   Add every sending domain you use — even subdomains. Each one can have its own reputation and authentication status.

2. Connect Google Postmaster Tools

   In Integrations, connect your Google account and verify your sending domain in Google Postmaster Tools. This unlocks domain reputation, spam rate signals, and delivery error data from Google.

   Note

   Domain verification requires a DNS TXT record. DNS changes can take up to 48 hours to propagate, so do this early. See Google Postmaster for details.

3. Connect Klaviyo (optional)

   If you use Klaviyo, go to Integrations → Klaviyo and authorise the connection. This lets you correlate campaign performance (opens, clicks, list engagement) with deliverability scores side by side.

   Tip

   Klaviyo data is most useful when you have at least a few campaigns sent — the correlation views need some history to show trends.

4. Deploy Bot Finder (optional — Amazon SES users)

   If you send via Amazon SES, set up Bot Finder to filter bot opens and clicks from your engagement data. Without filtering, privacy proxies and security scanners can inflate your open rates and skew deliverability decisions.

   Caution

   Bot-inflated engagement can make a struggling campaign look healthy. If you use SES, deploy Bot Finder before making send-time or content decisions based on open/click rates.

5. Check your deliverability scores

   Open Deliverability for your brand. Review:

   • Authentication — SPF, DKIM, and DMARC status for your sending domain.
   • Inbox placement — Inbox, promotions, and spam rates by provider (Gmail, Yahoo, AOL).
   • Domain reputation — Google Postmaster domain and IP reputation once connected.

   Tip

   If authentication is showing issues, follow the Authenticate your sending domain guide to fix SPF, DKIM, or DMARC records.

What to do next

• Improve inbox placement — Practical steps to raise your inbox rate.
• Authenticate your sending domain — Fix or verify SPF, DKIM, and DMARC.
• Key concepts — Understand deliverability, sending domains, and how scoring works.