Deliverability overview

Your deliverability dashboard gives you a live view of what ISPs think of your sending domain — covering spam complaint rates, DMARC pass rates, blocklist status, and inbox placement across Gmail, Yahoo, and Outlook.

Use it to catch problems before they affect revenue: authentication failures, IP blacklistings, spam rate spikes, and placement drops all appear here before they become campaign-level disasters.

What this means for store owners

A drop in your deliverability score means fewer subscribers see your next campaign — even if your content hasn’t changed. Monitor your score weekly and investigate anything below 80.

What deliverability includes

• Summary — Unique campaigns, total mails processed, average inbox rate, promotion rate, and spam rate; sending domain count.
• Authentication — SPF, DKIM, and DMARC pass rates so you can fix misconfigurations before they cause placement failures.
• IP address usage — Which IPs are used to send and how they are shared across brands.
• Sending domains — List of sending domains with authentication and alignment status.
• Email send history — Recent sends with placement (inbox/promotions/spam) and authentication per message.
• Provider breakdown — Placement and performance by provider (Gmail, Yahoo, AOL) to isolate which ISP is causing issues.
• Inbox placement testing — On-demand seed list tests to validate where your email lands before or after a send.
• DMARC monitoring — Aggregate report analysis, unauthorized sender detection, and alignment failure tracking.
• Blocklist detection — Real-time IP and domain listing alerts with removal guidance.
• Cost optimization — Unengaged contact identification and suppression recommendations to reduce ESP costs.
• Competitive intelligence — Benchmark your inbox placement rates against tracked industry brands.

Where to find it in the app

Go to a brand’s deliverability view from Dashboard → My brands or from the brand’s page. There you can see the summary, authentication, IP usage, sending domains, send history, and provider breakdown. Use Generate report for a downloadable deliverability report.

Tip

Use the provider breakdown when a campaign performs poorly. A placement drop at Gmail but not Yahoo points to a domain reputation or content issue. A drop at both providers simultaneously usually signals a sending IP problem or authentication failure.

Report generation

From a brand’s deliverability page you can generate a deliverability report. The report is prepared and then made available for download. You must be subscribed for that brand to access the report.

Next steps

Brand deliverability Per-brand view: metrics, authentication, IP usage, and report generation.

Inbox placement testing Run seed list tests to validate placement at Gmail, Outlook, Yahoo, and 20+ providers.

DMARC monitoring Track unauthorized senders, alignment failures, and policy enforcement.

Blocklist detection Real-time alerts when your sending IPs or domains appear on major blocklists.

Cost optimization Identify unengaged contacts and reduce ESP costs by up to 40%.

Competitive intelligence Benchmark inbox rates against tracked competitor brands.

Google Postmaster Connect Postmaster Tools for domain reputation and traffic stats from Google.

IP address analysis Look up deliverability score, mail volume history, and blacklist status by sending IP.