Why are my deliverability scores not updating?

Data syncs on a schedule. Allow time after connecting an integration or domain for the initial sync to complete. Check that your Klaviyo or other integration is still connected and authorized in the Integrations section. Manual sync is available by clicking 'Sync now' on the integration page.

How long does it take for data to appear after connecting?

Most integrations sync within a few minutes to a few hours for the initial sync. Google Postmaster data can take 24–72 hours to appear after connecting due to Google's data processing delays. Bot Finder events appear within 1–3 minutes of an email being sent.

Why do my open rates look too high?

Open rates from your ESP include bot opens from privacy proxies (Apple Mail Privacy Protection, Gmail Image Proxy) and corporate security scanners (Proofpoint, Mimecast). Enable Bot Finder to filter bot activity and see real subscriber engagement metrics.

How do I understand my deliverability score?

The InboxEagle deliverability score (0–100) is a composite of six components: delivery rate, domain and IP reputation, SPF/DKIM/DMARC authentication, spam complaint rate, delivery errors, and IP reputation. A score above 80 is healthy; below 60 indicates an active problem.

Why does my data look different by email provider?

Gmail, Yahoo, AOL, and Outlook each have independent spam filters, reputation systems, and tab sorting. A domain can have excellent standing at Gmail but filtering issues at Yahoo, or vice versa. InboxEagle shows placement broken down by provider to isolate which providers are problematic.

Why is my Gmail spam rate higher than expected?

High Gmail spam rates are usually caused by: low DMARC alignment, Gmail-specific spam filter triggers (keyword-heavy subject lines, missing unsubscribe headers), sending to disengaged segments, or a shared IP with poor Gmail reputation. Check Google Postmaster Tools data in InboxEagle for a domain-level view.

Why does my authentication rate show below 100%?

Authentication rates below 100% indicate that some emails are failing SPF, DKIM, or DMARC checks. Common causes: multiple ESPs sending from the same domain (each needs its own SPF include), DKIM key rotation without updating the DNS record, or DMARC alignment failures when the signing domain does not match the From domain.

What is a healthy inbox rate?

A healthy inbox rate depends on your program type. Consumer marketing senders targeting >80% inbox placement is a good benchmark. B2B senders with opt-in lists typically achieve >90%. Promotional/e-commerce senders may see 10–30% in Gmail Promotions, which is normal and not harmful to deliverability.

Why is my IP reputation showing as Low or Bad?

Low or Bad IP reputation means one or more mailbox providers have identified deliverability problems from this IP. Common causes: spam complaint spike, sending to spam traps, shared IP pool issues (if on a shared IP), or being listed on a major email blacklist. Check the IP detail view in InboxEagle for blacklist status and associated senders.

How fresh is the deliverability data in InboxEagle?

Klaviyo data is synced daily (or in real-time if webhooks are configured). Google Postmaster data has a 24–72 hour delay inherent to Google's API. Bot Finder events appear within minutes. Inbox placement seed data is refreshed after each campaign detected by InboxEagle.

Deliverability and data issues

Follow these checks if deliverability data is missing, delayed, or does not match expectations.

Scores or history not updating

Sync delay — Allow time for initial or incremental updates after connecting an integration. Manual sync is available by clicking Sync now on the integration detail page.
Integration disconnected — Check Integrations to confirm all connected integrations show Active status. Reconnect any that show Error or Disconnected.
No email volume — Google Postmaster requires a minimum sending volume to Google addresses before domain-level data appears. If you send fewer than ~200 emails/day to Gmail addresses, data may not populate.

Understanding scores and metrics

Deliverability score — See Deliverability dashboard overview for a breakdown of each score component and what affects it.
Authentication rates — SPF, DKIM, and DMARC rates below 98% require investigation. See Authenticate your sending domain.
Provider differences — Gmail, Yahoo, and AOL each score domains independently. Use the provider breakdown on the campaign detail view to identify which provider is causing issues.

Bot detection and inflated metrics

High open rates — If using SES without Bot Finder, privacy proxies inflate open counts. Connect Bot Finder via AWS SES for real engagement data.
Understanding bot classifications — See Bot Finder FAQ for details on bot vs suspicious vs human classifications and Apple MPP behavior.

IP and domain reputation

IP reputation — Use IP reputation monitoring to check blacklist status, reputation tier, and associated senders for any IP in your program.
Sending domain data — Use Sending domains to see per-domain authentication rates and placement history.

Next steps

Setup and connection issues — If integration connections are failing
Google Postmaster issues — If Postmaster data is missing or wrong
Contact support — If deliverability or data issues persist