Klaviyo analytics

After connecting your Klaviyo account to InboxEagle, the Klaviyo dashboard gives you a unified view of campaign performance, list and segment health, engagement timing, and bot-filtered metrics — all in one place without switching tabs in Klaviyo.

Navigate to Klaviyo in the left sidebar, or go to app.inboxeagle.com/klaviyo/dashboard.

Campaign statistics

The Campaigns tab lists all campaigns synced from Klaviyo, with key metrics for each.

Column	Description
Campaign name	Campaign name from Klaviyo
Sent	Total number of messages sent
Delivered	Messages that reached the recipient’s inbox (sent minus bounces)
Bounced	Delivery failures (hard + soft bounces)
Opened	Unique opens (raw Klaviyo figure, includes bot opens)
Clicked	Unique clicks (raw Klaviyo figure, includes bot clicks)
Unsubscribed	Recipients who opted out after this campaign
Spam complaints	Recipients who marked the email as spam

Key rates

Rate	Formula	Healthy benchmark
Open rate	Opened ÷ Delivered	> 20%
Click rate	Clicked ÷ Delivered	> 2%
Bounce rate	Bounced ÷ Sent	< 2%
Unsubscribe rate	Unsubscribed ÷ Delivered	< 0.5%
Spam complaint rate	Complaints ÷ Delivered	< 0.1%
CTOR	Clicked ÷ Opened	> 10%

Click-to-open rate (CTOR) is the strongest indicator of content relevance. It measures how many people who opened your email also clicked — filtering out passive openers and privacy-proxy opens. A low CTOR with a high open rate suggests your subject line is working but content is not compelling.

Campaign detail

Click any campaign row to open the campaign detail view, which shows:

Subject line and preview text
Send time and list/segment used
Hourly engagement timeline
Email client breakdown for this campaign
Bounce and complaint sub-types

Lists and segments

The Lists and Segments tabs show all synced audiences from Klaviyo, along with a health risk score.

Risk scoring

Each list or segment receives a risk score from 0 to 100, calculated from three factors:

Factor	Weight	What it measures
Bounce rate	High	Hard + soft bounces from recent sends to this audience
Spam complaint rate	High	Subscriber-reported spam for this audience
Invalid rate	Medium	Email addresses that appear invalid or undeliverable

Score range	Risk level	Recommended action
0–20	Low	Healthy list; continue normal sending
21–50	Medium	Review recent bounces and complaints; consider a re-engagement campaign
51–80	High	Pause sending to this list; clean invalid addresses and suppress complainers
81–100	Critical	Stop sending immediately; this list poses a significant deliverability risk

High risk scores often indicate:

Old lists that haven’t been mailed in 6+ months
Lists built through co-registration or purchased sources
Segments containing inactive subscribers without suppression

List metrics

Each list card shows:

Subscriber count — Total active subscribers
Growth rate — Net new subscribers in the past 30 days
Audience type — List or Segment
Last synced — When InboxEagle last pulled data from Klaviyo

Time-based analytics

The Analytics tab surfaces patterns in engagement timing to help you choose optimal send times.

Best send times

A heatmap shows open rates by hour of day and day of week based on your historical Klaviyo data. Darker cells = higher engagement.

Use this to:

Schedule campaigns for peak engagement windows for your audience
Avoid low-engagement times that inflate your apparent open rate (privacy proxies are less prevalent at unusual hours)

Day-of-week performance

The day-of-week chart compares average open rate, click rate, and unsubscribe rate across Monday–Sunday. Most audiences show a U-curve with stronger engagement early in the week (Tuesday–Wednesday), but your data may differ based on your industry and audience geography.

Email client breakdown

The Email clients chart shows the distribution of opens by email client (desktop, mobile, web) and platform (Gmail, Apple Mail, Outlook, Yahoo, etc.) for the selected date range.

This data is valuable for:

Rendering priorities — If 60% of your audience opens in Apple Mail, test your templates in Apple Mail first
MPP impact assessment — Apple Mail users on iOS 15+ have privacy protection enabled by default, which artificially inflates open tracking
Mobile optimization — If >50% open on mobile, prioritize single-column, large-text layouts

Metrics

The Metrics tab lets you browse and analyze custom Klaviyo metrics — events beyond standard opens and clicks, such as purchases, product views, or custom conversions you’ve defined in Klaviyo.

For each metric you can see:

Total event count
Unique profiles that triggered the event
Revenue associated (if configured)
Trend over time

Syncing Klaviyo data

InboxEagle syncs your Klaviyo data on a daily schedule. To force an immediate sync:

Go to Integrations → Klaviyo in the InboxEagle app
Click Sync now
Wait for the sync to complete (a spinner appears; typically 30 seconds to a few minutes depending on account size)

If data appears stale or a campaign is missing, a manual sync usually resolves it. If data is still missing after syncing, check your Klaviyo connection status — the API scope may have changed after a Klaviyo password reset or token rotation. See Klaviyo webhook configuration for connection troubleshooting.

Bot analysis for campaigns and lists

If you have both Klaviyo and Bot Finder connected, InboxEagle can cross-reference bot detection results with your Klaviyo campaigns and lists.

Campaign bot analysis — View bot rates per campaign (open bots, click bots, suspicious events)
List bot analysis — Identify lists with higher-than-normal bot engagement (often stale or purchased lists)

Access these from the campaign or list detail view by clicking the Bot analysis tab.

Next steps

Klaviyo setup — Connect your Klaviyo account
Klaviyo webhooks — Set up real-time event delivery
Bot Finder dashboard — See bot rates for your SES-sent campaigns
Improve inbox placement — Act on the insights from your Klaviyo analytics

Open Klaviyo analytics →